Design

If you want to attract clients with color, it’s important to start off with the facts first.

Did you know that your brand has only 7 seconds to make a first impression? Not only that, did you know color is the visual component that people notice first?

In fact, consumers are more likely to remember brand colors over a brand name.

It’s no wonder that choosing the right color palette for your brand is super important.

UK company, Reboot, created a study using 2,500 consumer participants. As a part of this study, participants were shown five fictional logos for 10 minutes. After that time, 78% remembered the colors they saw, but only 43% remembered the actual brand names.

That’s a remarkable statistic.

Remarkable, but not surprising. I say that because of the points I shared at the very beginning of this post.

• Your brand has only 7 seconds to make a first impression.
• Color is the visual component that people notice first.

There are many things that may change over time. However, in my over twenty years of marketing and branding experience, these two points haven’t wavered.

To give you a bigger picture as to why these facts are what they are, let’s take a look at the Law of Attraction.

The Law of Attraction

The Law of Attraction is one of twelve Universal Laws, which are thought to be intrinsic, unchanging laws of our universe. It is believed that ancient cultures have always intuitively known and practiced these laws.

These laws have stood the test of time and are still practiced today.

The Law of Attraction is seemingly the most talked about of the Universal Laws. This principle suggests that like attracts like (think of the phrase like minds) and positive thinking can usher in a more positive reality.

Big brands attract clients with color through the use of the Law of Attraction. Doing this helps them to create a more magnetic presence. Just like a magnet, the idea is that the right selection and application of color will attract the audience you want to work with the most.

Attracting clients with color

Let’s remind ourselves that color is the visual component that people notice first. Given this fact, it’s easy to see that color plays a powerful role in buying behavior and purchasing decisions.

The reason is because color naturally attracts and produces an immediate, if not emotional, response in humans. When used in the right ways, color can have a significant and direct impact on growing your business.

This brings me to some of the most frequently asked questions I receive from clients:

• Which color is best for my logo and brand?
• What color will attract the most attention?
• What color should I stay away from?
• How many colors should a good logo have?
• What colors are most professional?
• What is the most powerful color?

The number one question I am asked is…

How do I choose a color?

Choosing a color that is just right for your brand comes down to three components: who you are, what you are selling, and who you are selling to.

• Who you are: Who you are is not only a representation of your work, but a mash-up of your personality, your values, and your strengths. It’s what people see and perceive when they think about you.

• What you are selling: The products and services you are selling are also known as your offers.

• Who you are selling to: Who you are selling to is also known as your ideal client, your target audience, or your target market.

Consider that of these components have their own unique personalities, styles, and characteristics.

When blended together, they create your brand’s Sweet Spot.

The Sweet Spot is where all of the magic lives. This is where your colors should derive from.

Fast Facts: Attract clients with color

Study after study after study, the outcomes consistently show that color is directly linked to brand recognition. Moreover, color can have positive impacts on consumer confidence and loyalty.

Some of the most notable statistics include:

• People perceive colors differently depending on their gender and culture.
• Color increases brand recognition by up to 80%.
• 85% of shoppers share that color is the primary reason for why they purchase a product.
• 93% of shoppers focus on visual appearance alone when they consider a purchase as compared to 1% for sound and smell and 6% for texture.
• 64% of women and 68% of men have felt an emotional connection with a brand.
• 95% of the top 100 brands use only one or two colors in their logo.
• 94% of the world’s population recognizes the Coca-Cola logo.
• 1/3 of the world’s top 100 brands include the color blue in their logos.

Summing it up

You now know that your brand has only 7 seconds to make a first impression and that color is the visual component that people notice first. By using the Law of Attraction and getting to know your brand’s Sweet Spot, you can attract clients with color just like the big brands do.

Creating a color palette for your brand doesn’t have to be difficult. With a bit of understanding on color psychology and how it works, you can create a palette that perfectly fits your personality, your offers, and attracts your target audience.

If you are looking for extra guidance on how to attract clients with color or have no idea where to start, I invite you to check out my Color Palettes Made Easy mini course. It’s only $17 and in less than a week, you will learn how to create a color palette that attracts clients so that you can go from feeling 🤢 to 🥳.