The City of American Canyon came to me with a desire to build a brand that reflected the unique personality of the community it serves. The City had an official seal, but needed a logo and brand identity to help enhance their connection with the community, attract new staff talent, and engage with new economic development opportunities. 

In partnership with Folia Designs, we created a custom logo and brand identity that serves as a beautiful interpretation of personality and strengths of the community and the City. Voice and messaging work complimented the new brand look. The brand was rolled out into a new website, brochures, flyers, activity guides, signage, and community-facing assets. The brand was also thoughtfully incorporated into community events.